Project Description

The Darrell K Royal Research Fund for Alzheimer’s Disease was planning a huge kick off fund raiser to be headlined by longtime friends Darrell K Royal, Ben Crenshaw and Willie Nelson.  Unfortunately, Coach Royal passed away before the event could take place.  So, in lieu of Coach being there and in honor of his great life of service to others, the DKR Fund wanted to put together a tribute video to honor Coach Royal at the event.



Faced with a very tight timeline, Trivinity

[Roadrunner] developed the concept and filmed the interviews with Ben, Willie and Coach Royal’s wive Edith.  We edited the tribute video as well as a few other video elements for the fundraiser that was held at the Moody Theater (ACL Live) in the W Hotel.


The video was a tremendous success – as was the fundraiser.  Over $1,000,000 was raised that night for Alzheimer’s Research.  In the time since the event, the video is still in use online in continuing fundraising efforts.